Natterworking . . .
There is nothing more important in my mind, when you are a small business, than getting to know other businesses in the area that are probably in the same boat . . . the support and knowledge that you can combine and fall back on is second to none . . .
However, being fairly shy and careful about whom I get to know and spend time with, the idea of ‘networking’ fills me with complete dread!
I feel that the term ‘networking’ implies that you want something from someone, and are not bothered about getting to know the individual . . . it’s a cold process, all about how your business can benefit from someone else’s connections, and that has never sat very comfortably with me . . . don’t get me wrong, I think it’s great if you do end up mutually benefitting from one another, but I like to get to know the individual first and foremost . . .